So, what's the deal with Jäger? It has become on of the cornerstones of every bar, um freezer. And, while every guy that I know loves Jager Bombs, I can't name any girls that have the same passion for them. Me, I don't like licorice, so that's my out.

But, one of the things that makes Jäger so unique - besides the taste - is the label. Here's the official story:

Way back in the seventh century, a young lad named Hubertus was envied for his purity (remember, this is only a legend). Theoderich of Burgundy was one of these jealous sorts, and so waged war against Hubertus and his uncle, Pipin. By defeating Theoderich, Hubertus proved himself valiant in battle and dashing in a codpiece, and so won the hand of the beautiful princess, Floribana. Together they lived happily with the benefits of wealth, good fortune, and clear skin.

In his grief, Hubertus turned away from the sumptuous life of royalty and became a solitary figure, often going to the woods to hunt alone. During one of these hunting trips, Hubertus encountered a splendid stag with a cross that appeared to float between its antlers (and no, Hubertus had not been drinking at the time). The vision moved Hubertus to change his life. He gave all his material possessions to the poor, gave up his title, and founded several monasteries. After his death, Hubertus was made a saint and became the Patron Saint of Hunters.

I can't make that kind of shit up, people. Rocky, yes - me, not so imaginative. That's direct from Jäger HQ.

So, if you're not familiar with Jäger Bombs, climb out from under your rock and hit a bar once and awhile; or check out Brewmaster Mike's recipe to the left. And, if you want to publicly promote your alcoholism, you can order your Jäger apparel at www.jager.com